The Exchange was started in 2005, with six participants from different areas of the United States. The group is currently made up of 35 members from 14 countries worldwide. The participants of The Exchange trade names and personal styles through sketches. This step is repeated until everyone in the group has traded outlines at least once.
The sketches are drawn, scanned, and traded via email. They are then printed out and executed by the receiving artist in their particular city.
The objective is to create an awareness of distinct lettering styles and trends. The goal is for all in the group to be able to become more versatile through attempts at graffiti styles out of their personal comfort zone. The artists in the group may learn new techniques and compositions from the exchange.